Andre Saballette Andre Saballette

The Future of Advertising is Product Placement And Integration

When people think of product placement in movies, they usually picture a drink or food wrapper with the label facing the camera, but the truth is it’s far more nuanced and abundant within the realm of the story on screen.  From the car a character drives to the glasses they wear, product placement can be as subtle as a character's apparel to bold and in your face like Superman throwing a villain through a giant neon Coca Cola billboard after he himself is thrown through a Marlboro delivery truck.

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Mario Maiale Mario Maiale

Live Action Superman Rankings

Okay, it’s REALLY been a while since I’ve put fingers to keyboard, so in anticipation of James Gunn’s Superman film coming out, let’s do a quick rankings of the most recent six flicks and I’ll even throw in Lois & Clark, Smallville, and Superman & Lois for fun.

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